"What took you so long?" That was the question on everyone's lips when Laurie Udy finally decided to launch her girl's apparel line, Secretly Spoiled in 2008. Though the move may seem like quite a departure from her days as an accountant auditing publicly traded companies, it felt like a fit. "I've always had an entrepreneurial spirit, and I love fashion so why not combined the two. My collection has a classy, upscale look without the upscale prices," Udy says. "We offer the same quality but at better prices." The brand name, she explained, came from her prediction that despite her best intentions, she'd probably end up overindulging her daughter.
Secretly Spoiled was such a hit from the beginning that she was able to quickly add new brands, all under the Secretly Network family. Secretly Network combines an array of collections that are distinct, unique and always fashionable. They offer clothing and accessories for women and children along with a large assortment of home decor.
Secretly Spoiled creates unique clothing for girls with careful attention to detail. Each collection features fashion forward outfits that are fun and stylish. Parents especially appreciate the high quality fabrics and detailed embroidery making these wearable works of art. Their Signature Collection is a perfect fit for any size. The camis and tees are extra long and hug the body's silhouette so they can be worn by themselves or layered. Their classic leggings are ruched and will certainly stand out in the crowd.
Secretly Stylin is a stylish, fun and comfortable line for the little men in our lives. The collection features designs that can be dressed up or dressed down, making the options endless.
Secretly Designed offers fun, sassy and elegant home décor pieces to jazz up any room. Their Signature frames are sure to add a pop of color to any home, while their Wall Art Prints are a perfect “finishing touch.” Their new wall adhesive decals are a must have! They’re made of a sturdy fabric adhesive that can be placed where you want and removed and re-placed anytime you feel the urge to redecorate. They won’t damage paint, wallpaper, carpet or mirrors and come in a variety of fun shapes as well as wall art and growth charts.
Secretly Savvy provides you with an awesome collection of women’s tees and camis. They offer super-soft fabrics in a variety of colors that come in cap sleeve, cami, half sleeve, and long sleeve styles.
Modify Jewelry is the newest addition to the Secretly Network family and is a unique addition indeed! It offers collectable pieces of interchangeable jewelry that’s perfect for any demographic. You simply start by picking out a base, and then build your own jewelry using a variety of interchangeable "modifiers". All of their modifiers work with any of their bases, making the possibilities endless! Got a new mood? Get a new modifier!
Secretly Network is currently in a variety of doors throughout the United States, Europe and even New Zealand. The international appeal of the line is fitting, since Udy draws her inspiration from exploration. "I just love other cultures and what they have to offer," she says. "I see the different way people dress and always want to change it up."
We are grateful for all our amazing customers and retailers all around the world. We wouldn’t be “us” without “you.” we believe the best is yet to come!